No matter how many times I try to discover what Marmite is made from, I always come away with the vague sensation that whatever it is, it can’t be edible. Even the advertising slogan for Marmite is “Love it or hate it.” As if that, somehow, is meant to boost sales. Wikipedia tells me that Marmite is made from yeast extract somehow derived from brewing beer. From all sides, this “spread” looks like molasses mixed with tar with a hint of superglue. And yet, the Marmite website freely shares a recipe for a Marmite and cheese sandwich. Why do people punish themselves so?
Of course, I must admit I have not so much as smelled Marmite. I saw a tiny jar of it in my grocery store (all the way out here in Hawaii), but the close to $15 price tag turned my hesitancy into repulsion. Why pay three mocha lattes’ worth of hard-earned money for two ounces of “nutritious” sludge? Yet my ignorance of the true taste of Marmite, which some people seem to hoard and treasure with inexplicable passion, makes me reserve the right to further judgment in future. Dear Marmite, I will one day taste you in reality and expose your deficiencies and disgusting deceits to the world.
Here is one American’s (elmify on Youtube) reaction to Marmite: